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Danielle Blackington

Let's create a story

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Ryman

Art Director: Tim Connor

Graphic Designer: Kaydee Carr 

Copywriter: Me (Danielle Blackington)

My team and I were tasked with crafting copy and design for Ryman's career page while also exploring advertising options for Spotify. Currently this is a proposed concept to Ryman. 

 The copy was inspired by the word, “Experience." This has a dual reference, in that it speaks to both candidates and patrons.

“Legendary" speaks to the unforgettable, powerful impact that artists leave behind after every performance. It's a more dynamic word to reference the historical magnitude of each experience.

We came up with the idea of having a Spotify playlist of legends to attract candidates  to experience the music firsthand and apply. 

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