**Danielle Blackington**
Copywriter & UX Designer

***Content Strategy*** ¨ ***Storytelling*** ¨ ***Brand Alignment***

Career Summary

▪ 9+ years of experience creating user-focused content to shape meaningful, intuitive product experiences for creative agencies, in-house branding agencies, and global marketing agencies with up to $3.5B in annual revenue and operations in 100 countries.

▪ Crafted content and campaigns for prominent brands like Wells Fargo and Capital One across multiple industries, including Retail, Finance, Automotive, Tech, Healthcare, and Aerospace; Led 15+ multi-channel campaigns, ensuring 100% on-time delivery.

▪ Delivered 250+ pieces of marketing collateral and branding assets across social, print, and web from web copy, banners, graphics, social media posts, infographics, and out-of-home/print ads, driving engagement by an average of 2% to 3%.

Core Competencies

User Experience (EX) Design ▪ Search Engine Optimization (SEO) ▪ Messaging Guidelines ▪ Content Strategies Workflow & Product Flow Management ▪ Formatting ▪ Deadline Management ▪ User Journeys ▪ Project Management ▪ UX Best Practices ▪ User-Centered Design ▪ Cross-Team Collaboration ▪ WordPress ▪ HubSpot ▪ Content Management Systems (CMS) ▪ Elementor ▪ Figma ▪ The Adobe Suite

Professional Experience

BlackFish Advertising Solutions

Head Designer And Copywriter

04/2020 To Present

Blackfish Advertising Solutions is a digital advertising company that helps businesses create advertising strategies to increase revenue and engagement. It has delivered 169+ projects for 180+ websites and has between 2 to 10 employees.

Leads design and publishing efforts from digital website design to print advertisements using Adobe Suite, Figma, WordPress, and Elementor for a diverse portfolio spanning Healthcare, Tech, Restaurant, and Retail clients. Devised custom branding strategies and style guides to meet the clients project goals and branding needs.

- Key Achievements -

▪ Crafted 40 compelling TV and radio ads per week targeting 4 content areas for 50+ automotive dealers across the U.S.

Team Velocity

Senior Copywriter

10/2024 to 03/2025

Team Velocity is an all-in-one customer experience platform (CXP) that digitizes the car buying and vehicle ownership experience, with over 401 employees across the U.S., it generates an estimated $81M in annual revenue.

Reported to Creative Director. Worked cross-functionally with a team of 3 to 10 Design, Sales, and Account Reps. Develops innovative marketing campaigns for a diverse portfolio of automotive brands, including Acura Highland Park, Porsche Hawaii, and Audi Stuart.

- Key Achievements -

▪ Secured a long-term business contract (12+ months) with BKW Partners, delivering 2 functional websites utilizing Figma, the Adobe Suite and WordPress plus designed sales collateral (T-Shirts, Pins).

▪ Drove a 2% to 3% increase in user engagement by working collaboratively with Design, Research, and Marketing teams to ensure brand tone, voice, and messaging.

Nielsen Holdings

Senior Copywriter

03/2023 to 01/2023

Nielsen Holdings is an American media audience measurement firm with operations in over 100 countries and employs 15,000 people worldwide. It specializes in data analytics across the media, retail, and consumer goods industries and brings in $3.5B annually.

Reported to Sr. VP of Marketing. Coordinated with a team of 6 Research, Sales, and Design professionals to create CPG blogs, case studies, landing pages, and digital advertisements. Provided ghostwriting services for internal and external communications for the executive leadership team.

- Key Achievements -

▪ Increased website traffic by 70% within 30 days of hire, leveraging expertise in digital marketing, social media, and campaign management strategies. Utilized HubSpot to launch creative material.

▪ Designed and published 5+ 1-page press releases, including Consumer Reports, to capture key insights.

Click Therapeutics is a leading innovator of Digital Therapeutics™, delivering accessible, clinically proven, FDA-regulated prescription treatments to your smartphone. It generates $31.5M in annual revenue and supports 150 employees.

Reported to Senior Marketing Manager. Partnered with a team of 30+ Content, Creative, and Science Research professionals. Led simultaneous digital marketing campaigns. Enhanced Clickotine’s brand image by creating visually engaging graphics, social media posts, infographics, and web pages utilizing Figma and WordPress and launching Google Ad campaigns. Wrote copy for blogs, landing pages, web, and email drip campaigns.

- Key Achievements -

▪ Oversaw the creation and development of 4 digital marketing campaigns quarterly, including A/B testing, with one of the campaigns earning the ranking as the “Strongest Performer.”

▪ Oversaw design and delivery of 20+ landing pages, utilizing WordPress to design landing pages and HubSpot to launch them effectively, incorporating calls-to-action that improved brand positioning.

Click Therapeutics

UX/Graphic Designer & Copywriter

11/2020 to 03/2022

Revature is a technology talent development company that is trusted by over 200 leading enterprises, government, and system integrators. Its annual revenue reaches over $750M per year and employs 1500 people.

Reported to Senior VP of Marketing. Worked with a team of 5 Creatives, Email Marketing Analysts, and Graphic Design professionals. Authored content using Photoshop, WordPress, And HubSpot for out-of-home ads, social media ads/posts, digital ads, print ads, blog posts, emails, landing pages, and webpages.

- Key Achievements -

▪ Scripted and storyboarded “Sadie’s Story” a compelling video describing and promoting Revature’s program, receiving over 100K views in 5 months.

▪ Published 4 to 8 blog posts monthly on HubSpot targeting recent graduates ages 21 to 28.

Revature

UX/Graphic Designer & Copywriter

06/2019 to 05/2020

TMP Advertising Agency is an independent technology company that provides SaaS for recruitment and talent acquisition, with 14 offices in the U.S. as well as international locations; its annual revenue exceeds $480M per year, and it has 1136 employees.

Reported to Creative Director. Collaborated with a team of 26+ professionals spanning Account/Creative domains. Presented creative advertising content to prestigious clients including, Enterprise, Fidelity and Wells Fargo. Wrote copy for digital banners, out-of-home ads, blogs, and print ad campaigns.

- Key Achievements -

▪ Played a key role in helping to recover the Wells Fargo brand; created active recruitment messaging to revamp their branding during the 2016 unauthorized accounts scandal

▪ Storyboarded the character “Karen” to describe TMP’s Talentbrew software, which became adopted companywide.

TMP Advertising Agency

Copywriter

09/2016 to 04/2019

Education

Bachelor of Science in Advertising ▪ Virginia Commonwealth University

Certifications

UX Design ▪ Google