Creative Director: Donald Bullach

Copywriter: Danielle Blackington (me)

Print Ad: “Resilient, durable, trusted. “

The challenge: Honeywell wanted to have a picture of a tank for this print ad but have the copy highlight the partnerships. I was tasked with finding a way to advertise their partnerships while utilizing the image of the tank.

This led me to the headline “Resilient, durable, trusted.” and the body copy that tied it all together.

Email: “Reliability doesn’t need a babysitter.”

I had no idea what an Air separation Module Kit was when I started working on this project. After researching, I learned that its used to reduce O2 in a fuel tank on a B737.

I had to portray that this product could be relied on – that the consumer could somewhat relax knowing Honeywell’s ASMK could be trusted. The copy worked and the client went with it.