Graphic Designer: Taryn Johnson

Copywriter: Me (Danielle Blackington)

Being the sole copywriter on this project for Harris, I worked alongside Taryn Johnson, an art director at TMP Worldwide, to create these banners.

The Harris AIDEWS Radar

Goal: focus on the speed, precision, and agility of the radar.

The top two banners are gifs that display the plane shifting forward revealing the worlds: "Rapid detection. Active Response." Learn more about the product here.

The Harris T7 Robotic Arm

Goal: keep this message for the robotic arm short and sweet with a sense of trust.

The last two gifs show the robotics arm rolling forward – showcasing the strength through bold imagery and copy. Learn more about the product, here.