I teamed up with BKW Partners as a UX Designer and copywriter to create a journey of what a patient goes through to get an IIH (Idiopathic intracranial hypertension) diagnosis.
The problem is that not all patient journeys are linear. Thus, I came up with the idea of Sarah, a character who shares an example of what someone with IIH might go through. She was created after listening to interviews of those who've been through the process of getting diagnosed.
Adobe Photoshop and Illustrator were used, as well as Figma, to create a high-fidelity prototype, which can be found here.
The client made changes to the layout, and it looks a little different now; however, the foundation of my original design is still there. You can find it here.
I had a blast UX Designing the Monod Bio website with BKW Partners. Monod Bio revolutionizes life science tools, like biosensors, with the help of bioluminescence.
My design inspiration was the natural glowing, electric blue algae that floats in the ocean, looking like magic against black waters. I thought it would be intriguing for those waves to push the viewer's eyes toward the headline on Monod's homepage.
Thankfully, their color scheme offered a fun opportunity to create a stark contrast against their dark gradient background, which was similar to those black waters that would allow their solutions and content to glow on each page as much as the electric algae.
Check out Monod Bio's website live here:
UX Designer: Myself (Danielle Blackington)
During my UX Design certificate program through Google’s Coursera, I was tasked with choosing a local bakery and creating an app for them.
I had to pick The Difference Baker, who is always creating delicious baked goods safe for individuals with food allergies. One of the main goals is to make everything flow together. So, I reflected on The Difference Baker’s color scheme and user experience on their website here.
After heavy research, I created my first high-fi prototype, which you can walk through here:
** Please note this is pitch work/ a fun project I did through an online course to further my skill set.
Writer: Danielle Blackington
Graphic Designer: Bob Buchanan
As a senior content marketing manager with Nielsen, I was tasked with conceptualizing the design, writing, and social promotion of content for NCSolutions – a part of Nielsen that highlights CPG insights across the country.
The main goal for each piece I created was to make sure that data analytics were conversational and easily digestible by the reader.
First: is an example of one of the projects I created. It includes a blog on energy drinks, a social post with a gif, and a graphic for the blog.
Other examples of my writing with NCSolutions include case studies and their “Goods” section lower on this page. Feel free to check out more examples of what they do on their website: NCSolutions.com.
Click Therapeutics needed advertisements highlighting their app Clickotine for social media platforms and infographics for distribution. I created three different advertising campaigns for A/B testing. Here are just a couple of examples of what was created, including the infographic.
At Revature, I help with both copy and design. The following are a variety of different projects I have created for them. Revature is an employer of entry-level tech talent where team members get paid to learn how to code.
1st image is a Facebook ad inspired by Tesla.
2nd image is a digital ad using inspirational messaging – showing that experience doesn’t determine success, passion does.
3rd image is a digital banner for advertising Revature’s offerings.
4th image is a booth display I designed and the final product.
5th image Revature was offering Salesforce Training on CUNY’s campus for recent grads. I designed this flyer to be spread around on campus.
6th image is a web page that I designed and wrote based on Revature’s CUNY partnership.
At TMP Worldwide, I was assigned as the lead copywriter for this LabCorp assignment. I was asked to write their November newsletter and highlight available positions.
This was a challenging project that required a lot of research. I had to educate myself on integrated genetics, the BRCA1/ BRCA2 gene mutations, integrated oncology, and their overall tone they were adament about following.
As a marketing coordinator with Intelishift Technologies, I was in charge of SEO, blog writing, and creating imagery for blog posts.
Being unfamiliar with cloud computing, I was tasked with the challenge of researching and informing myself on this topic.
The image above the blog post was created to advertise the Mid Atlantic Data Center Summit.
Below the image is a blog post I wrote for Intelishift Technologies, entitled : 5 little-known facts about cloud computing.
Creative Director: Donald Bullach
Copywriter: Danielle Blackington (me)
Print Ad: “Resilient, durable, trusted. “
The challenge: Honeywell wanted to have a picture of a tank for this print ad but have the copy highlight the partnerships. I was tasked with finding a way to advertise their partnerships while utilizing the image of the tank.
This led me to the headline “Resilient, durable, trusted.” and the body copy that tied it all together.
Email: “Reliability doesn’t need a babysitter.”
I had no idea what an Air separation Module Kit was when I started working on this project. After researching, I learned that its used to reduce O2 in a fuel tank on a B737.
I had to portray that this product could be relied on – that the consumer could somewhat relax knowing Honeywell’s ASMK could be trusted. The copy worked and the client went with it.
Art Director: Donald Bullach
Graphic Designer: Stan Andrus
Copywriter: Me (Danielle Blackington)
1st Banner: Honeywell Actuator
The goal: Advertise Honeywell's actuators by displaying an apparatus docking at the International Space Station, using Honeywell actuators. We wanted the copy to portray that Honeywell has been trusted to deliver reliable service for years — they earned their spot at the ISS.
2nd set of Banners: Honeywell Sensors
Donald and I were tasked with developing three banner options for Honeywell to advertise their sensors.
After doing my research, I found that Honeywell sensors are strong; durable and should be displayed as such in the copy.
Graphic Designer: Taryn Johnson
Copywriter: Me (Danielle Blackington)
Being the sole copywriter on this project for Harris, I worked alongside Taryn Johnson, an art director at TMP Worldwide, to create these banners.
The Harris AIDEWS Radar
Goal: focus on the speed, precision, and agility of the radar.
The top two banners are gifs that display the plane shifting forward revealing the worlds: "Rapid detection. Active Response." Learn more about the product here.
The Harris T7 Robotic Arm
Goal: keep this message for the robotic arm short and sweet with a sense of trust.
The last two gifs show the robotics arm rolling forward – showcasing the strength through bold imagery and copy. Learn more about the product, here.
Art Director: Tim Connor
Graphic Designer: Kaydee Carr
Copywriter: Me (Danielle Blackington)
My team and I were tasked with crafting copy and design for Ryman's career page while also exploring advertising options for Spotify. Currently this is a proposed concept to Ryman.
The copy was inspired by the word, “Experience." This has a dual reference, in that it speaks to both candidates and patrons.
“Legendary" speaks to the unforgettable, powerful impact that artists leave behind after every performance. It's a more dynamic word to reference the historical magnitude of each experience.
We came up with the idea of having a Spotify playlist of legends to attract candidates to experience the music firsthand and apply.
Copywriter: Andrew Hawkins
Graphic Designer: Me (Danielle Blackington)
Everyone has a passion. We found that those who travel the world in an Airstream trailer follow their passions wholeheartedly.
Being that the target audience for this campaign were young adults who weren't tied down to one location — the line that came to us was: "What are you chasing?"
The imagery displays personal customization of the traveler's trailer. we're able to catch a glimpse into who they are and what they're chasing after.
Graphic Designers: Taryn Johnson & Staniel Andrus
Copywriter: Me (Danielle Blackington)
Alongside the TMP creative team, we worked with Cracker Barrel to help attract candidates to apply to available positions.
After speaking with employees, we found that they loved being in the country store, standing by the fire place, and observing the games that are offered to guests. All of these combined reminded us of home.
This led us to the idea of displaying iconic images that could easily be mistaken for home but are actually iconic images from Cracker Barrel.
Currently this is a proposed concept to Cracker Barrel.
Graphic designer: Jonaye Barnum
Copywriter: Me (Danielle Blackington)
What makes Chevy Volt stand out from other electric cars? Well, no matter how fast you accelerate, the Volt will not switch to gas unless the electricity runs out. Thus, leading my partner and I to figure out the tagline: "Fill your time, not your tank." The concept being, if you drive a chevy volt you have more time with the passenger, whoever it may be.
This also led us to the Chevy Volt App idea. Above a gas pump there would be an app on a mini T.V. that would ask the visitor what they would do in certain situations while on the road. A List of options would pop up. After they choose, they plug their number in to continue playing.
